Our social media marketing strategy usually focuses on efforts to create content that attracts attention, the process of gaining website traffic and encourages visitors to share information through their social network channels such as Facebook, Instagram, LinkedIn, Google Plus, Pinterest, Twitter and etc. Additionally, social media can serve as a relatively inexpensive platform for a company to implement preliminary marketing campaigns before making any solid investment.

Here are few tips to boost your social-media following!

There’s no single way to boost your social-media following. It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social media presence and following. This means if you are not an expert at social media marketing with years of experience, you are going to spend a whole a lot of your time to find it out. Because most of time it’s all about the content that you are using.

It’s not about the number of followers on your social channels, it’s about followers’ linkage and engagement to your “brand”, “messages” and “contents”. In order for you to get any of those committed followers, start with the content you put out there for them. Your content and your point of view are what attract them to you, and your consistency and continual engagement is what will keep them following you.

First, think like a brand.

When it comes to your social channels and the content you distribute on them, you need to think about yourself as a brand and a publishing brand at that. Come up with a unique positioning for the kind of content you want to put out there and use a consistent unique voice to make it all yours.

Second, know who you are targeting.

Besides reaching a specific demographic, know why these people are interested in your brand. Once you’ve established your brand, you need to constantly keep your audience in mind when publishing content for them. Think about it through their eyes and ears and give them content that will improve their lives in some way. That way, as soon as they finish one piece of your content they’ll be looking for another -- and another.

Third, stay committed and deliver consistently.

Social media and content distribution is certainly not a “one and done” proposition. It takes a commitment to produce on a regular schedule, because your audience will learn to expect it from you. This should actually be your goal, so don’t disappoint your audience just because you get busy with something else. I suggest mapping it out ahead of time so that you always have a guide to follow, no matter the other demands on your time.

Contact us today to find out how we can help you interaction with your customers.